Our business is defined by the quality of what we deliver to our customers and the way in which we service and care for them. We have our own Customer Charter, adopt the Consumer Code and have in a place a Group Customer Service Director to focus on the delivery of customer service excellence right across the business. You can read more about our commitment to outstanding customer service here. 

As Cala continues to grow, we are looking to deliver ever-greater consistency in high standards across the group. In 2020 we began to implement Salesforce as the new CRM (Customer Relationship Management) for our Sales and Customer Service teams, enabling us to provide more intelligent, consistent, and innovative service across all platforms. This also means a huge reduction in paper usage across both our Sales and Customer Service functions, helping us to reach our target of a 75% reduction by 2022.